We sat down with the talented Joanne Sweeney from Digital Training Institute for a chat about what she has been up to! Joanne has been apart of the Gray Office Park community for a while now and as 2018 has been a huge year for her we wanted to hear all the latest news.
2018 was a bold year
This year I niched down at Digital Training Institute. I was brave and bold as I pivoted to specialise in the Government and public sector by creating sub-brand called Public Sector Marketing Pros. I’ve been providing digital marketing and social media consulting and training for 10 years, but this year was about setting my business up to scale.
Any good digital marketer knows that to scale online, you need a solid niche. I’ve always worked with public sector and in fact three years ago wrote a book on how police forces use social media.
I also published a book, launched a 12-month accredited Diploma in Digital Communications for Public Sector, hosted a sell-out national conference in Dublin, researched, wrote and launched a national report, spoke on stages in Brussels, London and across Ireland and reached 123 podcast episodes.
But I’m just warming up.
2019 will be about leveraging
With two Public Sector Digital Marketing Summits planned for next year – February in Brussels and June in Dublin – I’m going to be leveraging the hard work put in this year. I plan to scale my online business and get greater exposure in new markets like the US and Australia.
What is the most rewarding part about the work you do?
I love teaching and empowering people with the knowledge I have. I believe in transformation and I practice what I preach. My business gives me many remarkable opportunities to speak on stage and work with international governments and public sector bodies.
What has been a highlight for 2018 for you?
It’s probably got to be hosting Ireland’s first Public Sector Digital Marketing Summit at the Round Room in the Mansion House in Dublin. It was over-sold and I got remarkable feedback. Watch the video below.
What do you love most about Galway?
I love Galway because it’s my home, even though I’m from Donegal. I came here as a teenage parent in 1997 with a 2-year-old daughter. Galway has been very good to me and I have a strong sense of connection with it. I also love to live by the sea, as I grew up by the sea.
What is your favourite thing about Christmas?
Time off and spending quality time with my two children. It’s also my birthday on New Year’s Eve, so I’m always off work to celebrate.